Terms & Conditions

Last updated: May 2026. This is a working version pending final legal review. The most recent version applies and is always available on this page.

1. Who we are

Searchpilot B.V., a private limited company under Dutch law (KvK 99806673), trading as RankBird (“RankBird”, “we”, “us”), provides the SEO + GEO platform and related services described on rankbird.com. Our statutory details (KvK, VAT, registered address) are on Company details.

2. Acceptance & application

By installing the RankBird Shopify App, signing a service order form, or otherwise using the Service, you (“Client”) agree to these Terms & Conditions. If you accept on behalf of an organization, you confirm you are authorized to bind it.

These terms apply alongside any signed order form, our Privacy Policy, our Cookie Policy, our Data Processing Agreement, and any plan-specific terms. In case of conflict, a signed order form prevails over these terms.

3. Definitions

• Service — the RankBird platform, the Shopify App, the content-generation engine, the publishing pipeline, dashboards, and any done-for-you services we provide.
• App plan — the self-serve subscription, installed via the Shopify App Store and billed through Shopify Billing.
• Service plan — the done-for-you Starter / Basic / Pro plans, billed annually by RankBird, each with a one-time setup fee and a reduced monthly rate on renewal.
• Client Data — content, store data, keywords and configuration the Client provides or that we generate for the Client via the Service.
• AI Output — text, structural suggestions and other content generated by the Service using third-party large language models.

4. The Service

RankBird provides Shopify-native SEO and Generative Engine Optimisation tooling: site scanning, keyword opportunities, AI-assisted content generation, planning, sitemap-based publishing and performance monitoring (including LLM citation tracking and Google Search Console integration).

The exact features differ per plan. Plan details are on the pricing page and may be updated from time to time.

5. AI-generated content

The Service uses third-party large language models to generate content drafts (“AI Output”). AI Output is suggestive and may contain inaccuracies, factual errors, biases from the training data, hallucinated sources, or content that does not match the Client’s brand tone.

The Client is fully responsible for reviewing, editing and approving AI Output before publication. By configuring auto-publish or publishing AI Output via the Service, the Client accepts that the published content is its own content and warrants that it has the right to publish it. RankBird does not warrant the accuracy, originality, factual correctness or non-infringement of AI Output and is not liable for the consequences of publication. The list of LLM providers is on Sub-processors.

6. Account & access

For the App plan, accounts are created automatically once the Client installs RankBird via the Shopify App Store and accepts the requested OAuth scopes. The Client is responsible for securing store credentials and for all activity in its account.

For Service plans, RankBird manages the Service on the Client’s behalf under a separate order form that records scope, deliverables, contacts and onboarding.

7. Plans, fees & payment

• App plan — monthly billing via Shopify Billing in EUR. Prices are excluding VAT unless explicitly stated otherwise. Shopify is the merchant of record for these payments.
• Service plans — annual billing by RankBird based on an order form. Each Service plan (Starter, Basic, Pro) is billed as an annual subscription with a one-time setup fee at onboarding and a reduced monthly rate on renewal. Setup fees and renewal rates per plan are on the pricing page.

All fees are payable within 14 days of the invoice date, unless agreed otherwise in writing. Late payment incurs statutory commercial interest under Article 6:119a of the Dutch Civil Code.

8. Term & renewal

The App plan runs month to month and can be cancelled at any time via Shopify; cancellation takes effect at the end of the current billing period.

Service plans run for the term stated in the order form (typically 12 months) and renew automatically for the same term, unless a party gives written notice at least 30 days before the renewal date.

9. Right of withdrawal — consumers

The Service is intended for business use (B2B). Where a natural person not acting in the course of a profession or business (a “Consumer”) concludes a distance contract for the App plan via the Shopify App Store, a 14-day withdrawal period applies under EU Directive 2011/83/EU and its Dutch implementation (Civil Code Book 6 art. 230o et seq.).

Because the Service is a digital service performed immediately after installation and OAuth authorization, by installing and starting to use the App the Consumer (a) expressly consents to performance beginning before the 14-day period ends, and (b) acknowledges that they thereby lose their right of withdrawal under Art. 16(m) of Directive 2011/83/EU and Civil Code art. 6:230p(e). The Consumer can cancel the subscription at any time via Shopify; cancellation takes effect at the end of the current billing period and gives no right to a refund of that period.

10. Termination

Either party may terminate this agreement with immediate effect if the other party is in material breach and fails to cure within 30 days of written notice of default. RankBird may suspend or terminate the Service immediately for non-payment or breach of the Acceptable Use clause below.

After termination, on request we make a one-time export of the Client’s content available for up to 30 days, after which we may delete Client Data unless retention obligations require otherwise.

11. Client Data & content

The Client retains ownership of all Client Data, including content generated for it via the Service. The Client grants RankBird a non-exclusive, worldwide, royalty-free license to host, process and display Client Data solely as needed to provide and improve the Service (in aggregated, non-identifying form).

The Client is responsible for having the proper rights to all supplied data and content, and warrants that publishing it infringes no third-party rights or Shopify terms.

12. Acceptable use

The Client will not use the Service to: generate or publish content that is unlawful, defamatory, infringing, misleading, or sexually explicit involving minors; reverse-engineer, scrape, overload or circumvent the Service; resell or sublicense the Service without our written consent; or use the Service in breach of Shopify’s Partner or Acceptable Use policies.

13. Intellectual property

RankBird and its licensors retain all rights, title and interest in the Service, the underlying software, the brand, prompts, templates and any improvements arising from operating the Service. Nothing in these terms transfers ownership of our IP to the Client.

14. Availability

We aim for 24/7 availability but do not guarantee uninterrupted operation and offer no formal SLA on the App plan. Planned maintenance is announced in advance where reasonably possible. Service Plan clients may be entitled to availability commitments recorded in their order form.

15. Warranties & disclaimers

The Service is provided “as is” and “as available”. To the extent permitted under Dutch law, RankBird disclaims all implied warranties, including merchantability, fitness for a particular purpose and non-infringement. We do not guarantee specific SEO results, search positions, traffic levels or LLM citation rates — these depend on factors beyond our control.

16. Limitation of liability

To the extent permitted by law, RankBird’s total liability arising from or in connection with these terms is limited to the fees the Client paid RankBird in the 12 months preceding the event. RankBird is not liable for indirect, consequential, incidental or punitive damages, or for loss of profit, revenue, data or goodwill. Nothing in this clause limits liability that cannot be excluded under Dutch law (for example, in case of intent or gross negligence).

17. Indemnification

The Client indemnifies RankBird against any third-party claim arising from (a) Client Data or content (including AI Output) the Client publishes via the Service, (b) the Client’s breach of these terms, or (c) the Client’s breach of applicable law.

18. Data protection

RankBird processes personal data in accordance with the General Data Protection Regulation (GDPR) and our Privacy Policy. Where RankBird processes personal data on the Client’s behalf in the context of the Service, the roles, security measures and obligations in our Data Processing Agreement apply, which forms part of these terms by reference. The current list of sub-processors is on Sub-processors.

19. Confidentiality

Both parties treat the other party’s non-public business, technical and commercial information as confidential and use it solely to perform these terms. This obligation survives for 3 years after termination.

20. Changes to these terms

We may update these terms from time to time. Material changes are notified to active Clients at least 14 days before the effective date by email or in-product notification. Continued use of the Service after the effective date constitutes acceptance of the updated terms.

21. Governing law & disputes

These terms are governed by Dutch law. The Amsterdam District Court has exclusive jurisdiction over disputes arising from or in connection with these terms, without prejudice to mandatory consumer-protection rules.

22. Contact

Questions about these terms can be sent to support@rankbird.com. Our full company details are on Company details.